Whether you intend for it to or not, everything you or your company does internally and externally sends a message. We can help you harness the power of connecting disparate and discrete activities into a deliberate, comprehensive strategic communications plan designed to accomplish the business objectives that underpin your organization's strategy. By integrating your media relations, employee engagement, marketing, advertising, investor relations, public speaking and corporate responsibility activities, we can help you achieve the synergies that give you an advantage over the competition. For added peace of mind, we also provide our clients with 24-7 strategic counsel.
It’s not just what you say and how you say it that’s important. Context, audience and timing are also critical to effective communication. We can craft a bespoke message framework for you along with a Message Action Plan that ensures your organization consistently speaks with one clear voice.
Our team of public relations and journalism professionals has an extensive network of media contacts in international, national and trade media. We specialize in getting your company and its products and services the earned placements you deserve, setting you apart from the competition. In addition, we have a proven track record of providing executive visibility services that dramatically enhance brand equity and upward mobility of senior executives.
Workplace accidents, fire, explosions, deaths/injuries, lawsuits, fines, product defects/recalls/tampering, labor relations issues, protests, natural disasters – even alleged criminal misconduct and sex scandals – these are just a few of the issues that can negatively impact you or your company’s reputation and bottom line if not handled properly. Our Crisis Action Team has decades of experience handling these issues and will help get you through them. Let us conduct a threat analysis and provide you with an overall crisis plan and plans for your individual operating locations as well.
We have extensive experience in helping companies with financial communications, including annual reports, earnings announcements, mergers, acquisitions and divestitures. We also create strategies for engaging analysts and investors and can plan and coordinate site visits to showcase your company’s areas of interest prior to significant financial events.
ADVERTISING AND MARKETING
In the words of Mad Men’s Don Draper, “If you don’t like what’s being said, change the conversation.” Nothing else has the ability to do this as quickly and profoundly as advertising because you have total control over message, timing and channel. Our intimate relationships with the world’s foremost advertising agencies allows us to bring to bear this powerful communications tool quickly and effectively as part of your overall communications strategy. Whether its enhancing your existing brand or completely rebranding your company, our team of marketing experts has the expertise and experience to help you succeed in an increasingly competitive marketplace.
Keeping up with the fast-moving trends in social media is, by itself, a daunting task for most companies – not to mention how to best integrate social media into your communications strategy. Eclipse has an elite team of digital media experts who can help you use this increasingly more important channel to communicate with your audiences. We can craft a digital strategy for you that seamlessly integrates into your overall communications efforts while shaping, promoting and managing your social media presence to support your business objectives. When it comes to governance, we have experienced policy and procedure developers who will ensure your digital efforts are aligned with your corporate governance and requisite legal considerations.
Long gone are the days when simply keeping your workforce informed was enough. Now, employees feel they are an active participant in the communications process and want to be involved in a bidirectional exchange of information to maintain a dialogue. Let us help you engage them. In addition to preparing your employee communications materials for you, we can craft an overarching engagement strategy that includes not only traditional communications vehicles such as announcements, blogs and intranet content, but also ways for employees to become involved, such as volunteer opportunities, employee resource groups and social media forums.
In the wake of disasters such as the Deepwater Horizon oil spill, people remain skeptical and wary of corporations and their motivations, despite the investment companies have made to address these important concerns and do the right thing. We have world-class experts in corporate responsibility communications who can develop a comprehensive plan that highlights your investments in philanthropy, volunteerism, safety, health and environmental protection. Let us help you develop a well of good will from which you can draw in times of trouble and achieve the recognition you and your employees deserve as good corporate citizens.
History has shown there are two components of navigation. Knowing where you are and knowing where you want to go. Our communications audit process takes an unvarnished look at your current communications state of play, compares it to your desired destination and provides a roadmap to a successful outcome. While many companies may have a good communications function in place, an outside perspective often provides a critical gap analysis with suggestions to improve synergy that helps the function transform into a dynamic, strategic enabler of business objectives.