When your rocket factory blows up, the first call you make is to the only motel in the area to book all the rooms. You'll need a base to work from and a place to stay and your factory is no longer an option. You know to do this because you have a crisis action plan for this very scenario. Environmental disasters, fires, floods, hurricanes, explosions, workplace shootings, fatalities, injuries, reputational scandals—throughout my career I've dealt with countless crises and have learned from every one of them. I can help you and your company by:
- Identifying and assessing risks and vulnerabilities
- Sharing lessons learned from other crises
- Developing crisis communications plans for likely scenarios
- Conducting crisis communications exercises
Make sure you're ready when the inevitable happens. Plan for failure. When a crisis strikes, it's too late.