United Airlines

Flying the Not-so-Friendly Skies

Flying the Not-so-Friendly Skies

If only United Airlines CEO, Oscar Munoz, had been paying attention, he could have learned a few things from how PWC handled their debacle.  After a video surfaced showing a bloodied passenger being dragged off one of their overbooked planes by security, a social media firestorm erupted, sparking extensive media coverage and public outcry.  Munoz, who ironically was named PRWeek’s Communicator of the Year last month, quickly issued a tone-deaf, non-apology that blamed the customer.