Dr. Lloyd Corder is a marketing strategist and researcher. He has completed over 1,000 full-scale marketing research projects with clients such as Alcoa, Bayer, Heinz, Highmark Blue Cross Blue Shield, LG, MSA, National Aviary, and UPMC among many others. His experience and knowledge provide him with comprehensive understanding of marketing research and allow him to develop strategies accordingly to improve businesses. Dr. Corder is an experienced researcher with a strong track record in designing and conducting image assessment, community perception, customer satisfaction, marketing, prospect, readership, new media communications and internal communications assessments.
He pioneered the Snapshot SurveyTM, a proprietary research tool that quickly and affordably gathers insight and feedback from target audiences. The technique is highly effective for identifying perceptions, monitoring opinions and assessing the performance of program tactics and strategies. In addition, Dr. Corder holds professor positions in a variety of marketing – related courses at the Tepper School of Business in Carnegie Mellon University and at the University of Pittsburgh. Specialties: CorCom, Inc. is a marketing research firm that specializes in designing and conducting research to develop strategies to improve the business of our clients.