In Soren Kaplan’s book, Leapfrogging, he correctly says “Here’s the issue: Disruptive innovation isn’t how innovation works in the real world when you’re in the process of doing it – only in retrospect by storytellers.” He rightly argues that you don’t set out to be “disruptive,” you set out to make something innovative. The scale and impact of that innovation is determined in the marketplace and only history will determine if the innovation was a game-changer.
“Whether they're battle-tested veterans or fresh-faced newbies, entrepreneurs undergo an intense learning process when establishing and launching a business,” says a recent article in Entrepreneur magazine (Entrepreneur magazine, April 21, 2014). “Even those who've been through it before typically face a certain amount of uncertainty. That's why it's critical that they learn as much as possible about their specific area of business as well as entrepreneurship as a whole. “